Coldwell Banker Wallace & Wallace, Realtors is excited to share the news of Coldwell Banker’s transparent rebrand, “Project North Star.” Revealed at the Generation Blue Experience in Las Vegas, this initiative introduces a new visual identity and mission statement for the brand.

Bold and clean, featuring a star in the top right corner.

You may have noticed the addition of the star symbol in the logo. This symbolizes Coldwell Banker’s position in the real estate industry as a leader. It’s also a nod to the fact that our real estate agents’ have a role in our local market as experts, guiding the way toward home.

The CB North Star represents a commitment to excellence. It honors the brand’s iconic history and adds contemporary appeal. Watch this video to learn more:

New logo, new mission.

In addition to the new logo, Coldwell Banker has released a new mission statement, which reads: “We empower our people to leave their mark on the world of real estate” and recommits us to the brand’s four core values – home, awesomeness, ingenuity, and excellence.

Coldwell Banker has been leaving its mark on real estate for 113 years. CB was the first real estate brand to develop a code of ethics, the first to develop a website to showcase listings, and the first to develop an international real estate app for iPhone and Android. Today, Coldwell Banker continues its ingenuity with the industry’s only machine learning-powered CBx Technology Suite. This suite provides Coldwell Banker agents exclusive access to in-depth market data and advanced pricing tools that allow them to position homes to sell and strategically market to target buyers.

Here in East Tennessee, Coldwell Banker Wallace & Wallace has been leaving a mark on our community for since 1936, with a commitment to providing exceptional service beyond the contract. We are among the top 5% of Coldwell Banker firms worldwide, and we have the #1 Coldwell Banker office in Tennessee.

Defining a transparent rebrand –

Over the next nine months, Coldwell Banker will test this new identity in real-world scenarios and collect feedback before a transition that will begin in January 2020. This allows agents, brokers, and consumers to be able to participate in creating a final product that not only represents the brand but also meets the needs of the Coldwell Banker network.

“We wanted every single one of our agents to be making this journey with us, so we decided to take the unconventional – but crucial – step of making this a transparent rebrand,” said Charlie Young, chief executive officer and president, Coldwell Banker Real Estate LLC.

Clean and simple, yet elegant, this new mark allows us to retell our story and renew our focus.

If you’re thinking about making a move, click here to let one of our agents be your guide, or if you’d like to explore how Coldwell Banker Wallace & Wallace can be the North Star to guide your career, click here.