The Institute for Luxury Home Marketing’s training gives real estate professionals the knowledge, skills, and resources to effectively serve affluent clients

Knoxville, Tenn | July 22, 2022— Jerri Bottom with Coldwell Banker Wallace in Knoxville, Tennessee has completed Luxury Home Marketing training offered by The Institute for Luxury Home Marketing, the premier independent authority in training and designation for real estate agents working in the luxury residential market. Real estate professionals who complete this training build the knowledge, skills, and expertise required to support the unique needs of affluent buyers and sellers of high-end properties.

This training helped Jerri to earn both of the following professional certifications/designations:

  • Coldwell Banker’s Luxury Property Specialist Certification for Global Luxury
  • The Institute’s CLHMS™ designation

The completion of this focused training also provides Bottom with membership into The Institute, which connects her to exclusive resources and benefits that she can use to successfully market luxury residential listings and find qualified buyers for high-end property in East Tennessee.

“Institute members represent the most qualified and skilled luxury real estate professionals in their respective markets,” said Diane Hartley, general manager of The Institute. “They understand the unique needs of high-net-worth individuals when it comes to listing and selling luxury estates and have access to an extensive network of successful luxury agents made possible by The Institute.”

Jerri Bottom understands that everyone wants, needs and deserves to be heard when buying or selling real estate. She believes a home is one of the biggest investments we ever make in this life.

Says Bottom, “I am fully aware of this and am dedicated to providing exceptional service and guidance to my clientele along their home journey. I listen to my clients, treating their needs and wants as my own, and at whatever stage of life in which they find themselves.”

This most recent training has provided Jerri with insight about how to best serve the unique needs of discerning luxury home buyers and sellers, and provided valuable networking contacts with other agents who specialize in luxury.

For more information about the luxury market in East Tennessee, contact Jerri Bottom with Coldwell Banker Wallace at 865-584-4000 or visit