Project North Star

/Project North Star
Project North Star 2020-02-28T12:44:50+00:00

Since 1936, Coldwell Banker Wallace’s world-class agents have served as guides, showing individuals and families to the homes of their dreams and consistently setting a high bar for an entire industry. Our new logo reflects our modern, tech-savvy agents while honoring our rich heritage of real estate success.

It’s more than just a logo–the whole Coldwell Banker aesthetic is changing, evolving to better reflect our tech-savvy game-changer agents while still honoring our international brand’s 113 years of real estate experience. Our offices are being updated to include more sleek, modern finishes and communal workspaces for better collaboration. Our signs and marketing materials are also getting a fresh new look with a streamlined, elegant design.

The clean fresh look combined with the history and strength of the name Coldwell Banker make for a powerful combination.

HOME

Home is where the heart is. Where everyone who matters most to us resides. The place we long for at the end of the day, the place that holds all we love and everything we cherish. And it is our agents’ mission to bring the joy of home to every one of our clients with unrivaled expertise, passion and energy.

AWESOMENESS

This is the spirit in every Coldwell Banker agent and office. It’s fun, it’s happy, it’s energetic and full of life. It’s optimistic and always sees opportunity ahead. It’s a worldwide network of agents joining forces to share insight and knowledge so we can succeed together.

INGENUITY

From our very beginning in 1906, we saw things differently. We found new ways to help clients and pioneered many industry firsts. From the first real estate code of ethics to the first real estate mobile app, we’ve always been happiest when we’re leading the way to where the industry is going.

EXCELLENCE

We believe that if you’re going to do something, you should be the best at it. Never settle for average. Always be exceptional. Whether a listing presentation for a potential client, a home staging for an open house, or running an entire office— our agents & brokers go beyond what is merely expected and deliver something amazing.