When you choose a real estate agent with Coldwell Banker Wallace to help you buy or sell a luxury property, you can do so with confidence and peace of mind. With more than eight decades of success in East Tennessee, locally owned CBW employs a network of 96,000 independent sales associates in 41 countries and territories.

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The Coldwell Banker Global Luxury® program redefines the world of luxury real estate marketing. The prestige of the Coldwell Banker® name, state-of-the-art technology, and bespoke marketing strategies combined with the local expertise of our more than 450 highly trained real estate professionals allows CBW to showcase your luxury property on a global stage.

The world is more interconnected than ever before, and luxury real estate is evolving to remain ahead of the curve. Using the latest innovations in content marketing, big data and precision targeting, CBW real estate professionals can better meet the needs of their clients and provide them a seamless experience.

Home to the world’s premier affiliated agents, Coldwell Banker Global Luxury® had an outstanding year in 2021, averaging $267 million in luxury home sales every day. With that kind of success, there’s no better choice in luxury real estate.

In 2021, Coldwell Banker affiliated sales associates represented home buyers and sellers in more than 50,000 luxury transactions. The Coldwell Banker Global Luxury program is a more modern and accurate representation of affluent real estate sales. Our agents fully understand and appreciate what it takes to consistently exceed expectations and create exceptional experiences for our most discerning clients.

CBW created its luxury marketing program with these individuals in mind. It combines customized service, privacy and discretion, and in-depth market analysis, with a variety of media channels to target the right luxury buyers.

We want our clients to know that we understand the sale of their luxury home is a significant business transaction and our agents take that very seriously. From start to finish, luxury homes listed with our company are given the careful consideration and special attention to detail they deserve.

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* Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates of the U.S. Coldwell Banker franchise system for the calendar year of 2021. USD$